EXPERIENCE

Associate Athletic Director for Marketing & Brand Strategy

Wayne State University Department of Athletics

June 2025-Present

• Lead marketing and brand strategy for all varsity programs, overseeing creative, digital, and fan engagement initiatives.

• Direct content strategy across all digital platforms, and in-venue platforms to drive attendance, engagement, and brand consistency.

• Manage and mentor student creative and marketing staff, establishing workflows and standards for design and campaign execution.

• Manage licensing approvals for all athletics-related products to ensure brand compliance and consistency.

• Collaborate with external partners and campus partners to align promotions, sponsorship activations, and game-day experience.

Director of Creative Content

Wayne State University Department of Athletics

January 2022-June 2025

• Established and executed a cohesive visual identity across all athletics content, elevating brand consistency and recognition.

• Directed concept development and production of graphics, video, and photo content for campaigns and game-day storytelling

• Created compelling visual content tailored for social and digital platforms

• Managed a creative team of student-workers.

Graphic Designer

Icon Tech Studio–Ann Arbor, MI

May 2018–January 2022

• Designed responsive websites with a focus on usability, clear brand presentation, and client goals

• Developed logos and supporting brand elements across a range of projects

• Produced print materials including booklets, business cards, signage, and product labels

• Built and maintained client relationships while collaborating with internal creative, project management, and business development teams

Graphic Designer

EMU University Marketing

January 2017–April 2018

• Created digital and print materials for internal and external audiences to support student enrollment efforts

• Collaborated with a small team to develop and execute university-wide marketing campaigns

• Partnered with campus departments and leadership to concept and produce design solutions

• Managed relationships with external vendors for print production, digital advertising, and billboard placements

• Contributed to university rebranding initiative and implementation (Summer 2017)

Graphic Designer

EMU University Galleries

September 2017–April 2018

• Collaborated with students, curators, and faculty to design promotional materials for exhibitions and lectures

• Designed and produced posters, gallery wall vinyl, and postcards, managing ordering and print coordination

• Assisted with exhibition installations and on-site setup

• Designed and screen printed Winter 2018 gallery calendar

• Developed visual identity for the Person/Place/Identity symposium

• Partnered with Gallery Director to manage timelines and ensure projects were delivered on schedule

Graphic Designer

EMU Diversity & Community Involvement

May 2016–September 2017

• Designed event posters for the Diversity & Community Involvement Center at Eastern Michigan University

• Collaborated with coordinators and student groups to develop effective design concepts

• Managed in-house printing and coordinated with external vendors for apparel and print materials

• Redesigned logos for all DCI centers to align with updated university brand guidelines

• Developed an employee handbook for incoming graphic designers

EDUCATION

BFA Graphic Design

Eastern Michigan University

Master of Business Administration

Wayne State University (In Progress)
Expected Graduation: May 2027